Saturday, September 21, 2013

LINE joins hands with FC Barcelona for collaborative digital content


Filipino fans of soccer and FC Barcelona are in for a treat.

LINE, the world’s leading mobile messaging platform with 230 million users worldwide, has officially partnered with world-class soccer club FC Barcelona to develop several FCB branded digital goods in order to further enlarge its overseas user base.


FC Barcelona (Futbol Club Barcelona), established in 1899, is a top soccer club based in Barcelona, Spain. It has clinched the champion spot at the FIFA Club World Cup twice, the UEFA Champions League four times, the La Liga league 22 times, and boasts over 170,000 members worldwide.

With soccer already growing in steady popularity in the Philippines, the collaboration of FC Barcelona with LINE, which is already a popular app among Filipinos as well, will only boost the sport and the team more.

LINE has already launched an Official Account with FC Barcelona, enabling fans to receive flash reports on the latest news and upcoming events. Fans can also download free LINE original stickers featuring the FC Barcelona team by adding the Official Account as a friend.

Additional paid stickers featuring popular players of the club will be introduced in the near future. The characters of the players will also appear in LINE’s family apps, such as LINE GAME and LINE camera. They will also be featured in the original brand room of LINE PLAY, a virtual avatar communication service.

LINE aims to accelerate its penetration into the European and South American markets through this partnership, while further increasing its overseas user numbers in countries such as the Philippines.

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