Taiwan government
project “Taiwan Excellence” strengthens Taiwanese brands’ awareness in the
Philippines
Taiwan continuously reinforces its
importance as the Philippines’ trading partner. According to 2015 Philippine Statistics
Authority data, Taiwan is the 4th top import country (with 5.2
billion USD imports) and the 9th top export country (with 2.2
billion USD exports) in the world. With this, Taiwan Excellence campaign, which
is organized by Bureau of Foreign Trade (BOFT) of
Taiwan government and
implemented by Taiwan External Trade Development
Council (TAITRA), is
again rolling out for the third year in the
Philippines to further strengthen trading ties between the two countries.
Taiwan
Excellence, the symbol of superiority
of products from Taiwan, will
have more exciting and more comprehensive activities in 2016. Through
experiential activities to be staged throughout the year, TAITRA aims to let
Filipino consumers experience how they can enhance their lives and create a
truly “Excellent Lifestyle.”
