Taiwan Excellence : Brand Awareness

Taiwan government project “Taiwan Excellence” strengthens Taiwanese brands’ awareness in the Philippines

Taiwan continuously reinforces its importance as the Philippines’ trading partner. According to 2015 Philippine Statistics Authority data, Taiwan is the 4^th top import country (with 5.2 billion USD imports) and the 9^th top export country (with 2.2 billion USD exports) in the world. With this, Taiwan Excellence campaign, which is organized by Bureau of Foreign Trade (BOFT) of Taiwan government and implemented by Taiwan External Trade Development Council (TAITRA), is again rolling out for the third year in the Philippines to further strengthen trading ties between the two countries.

Taiwan Excellence, the symbol of superiority of products from Taiwan, will have more exciting and more comprehensive activities in 2016. Through experiential activities to be staged throughout the year, TAITRA aims to let Filipino consumers experience how they can enhance their lives and create a truly “Excellent Lifestyle.”

Over the years, Taiwan Excellence activities have brought Filipinos closer to Taiwanese products. These innovative and high quality products have seen greater acceptance in the market and have become an integral part of the Filipino lifestyle – from appliances that provide convenience in managing households, gadgets that complement hectic schedules, and equipment that makes committing to a healthy goal easier.

For this year, Taiwan Excellence will introduce its latest product line-up, all of which capture Taiwan brands’ features that have gained global recognition for their distinct quality and sheer excellence. Some brands include ACER, ASUS, MSI and PX for Information and Communications Technology products; Tatung, Sakura, and Caesar for Household Goods; and Johnson, Pacific and KYMCO for Sports and Leisure products.

“In the past two years, we have witnessed the very strong demand among Filipinos for high quality Taiwan-made products to meet their lifestyle needs. Through the Taiwan Excellence campaign, we hope to bring high quality products that will help Filipinos upgrade their lifestyles. We hope Filipino consumers will be empowered to make educated decisions about their purchases and experience the benefits and superior quality of our products and brands,” said Scott Yang, Deputy Executive Director of TAITRA.

Among the activities slated for 2016 are Taiwan Excellence Experiencing Zones scheduled on June 3 to 5 in SM Megamall, July 8 to 10 in SM Mall of Asia, August 19 to 21 in TriNoma, and October 21 to 23 in Market! Market!. Visit www.taiwanexcellence.ph for more details.

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About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.