At the heart of these incredible stories of transformation
– and more – are Microsoft partners. The Microsoft partner ecosystem is a group
of hundreds of thousands of organizations driving positive, global impact.
Building everything from line-of-business apps to industry-specific solutions
on Dynamics 365 to gaming experiences, these companies are a natural extension
of the team at Microsoft, delivering cutting-edge technology to millions of
customers.
Microsoft sees its partner’s success as its own and is
squarely focused on delivering a true, two-way partnership with its partner
network. In this year’s Inspire 2018, Microsoft announced new programs, tools
and resources to help partners innovate, grow and differentiate their
businesses.
Delivering innovation through apps and services
Whether they’re building apps or services, Microsoft
partners need access to the latest technology from Microsoft and guidance on
how to extend that technology to build tailor-made solutions.
Microsoft recently announced exciting new innovations in
Microsoft 365, including a free version of Teams, new intelligent events
capabilities, the Workplace Analytics teamwork solution and more. The tech
company also announced new cloud, apps and data technologies including Azure
Data Box Disk, Azure Virtual WAN, Azure Firewall and more.
Microsoft partners will be able to leverage these new
offerings to help customers embrace and innovate in the modern workplace and
continue to help customers in their journey to the cloud.
In addition to new technologies, Microsoft released new
Digital Transformation eBooks, and practice-building playbooks, expanding on
the popular resources already leveraged by tens of thousands of partners
looking to build and enhance their practices.
Enabling greater customer reach
In Microsoft’s third quarter, Azure revenue grew by 93
percent, with partners driving a considerable portion of that growth. To build
on this great momentum, Microsoft is doing two new things to fuel partner
growth – leaning on its marketplaces and enhancing AppSource as the entry point
for selling with Microsoft, as well as improving go-to-market benefits for
partners to help them grow their businesses.
The new marketplace capabilities include integrated
partner-to-partner solutions, private offers, and expanded consulting services.
Each of these new capabilities provides partners new ways to get solutions in
front of a bigger base of customers and to provide them with a better buying experience.
It is Microsoft’s focus to connect partners with customers.
Microsoft is also providing greater flexibility and more
opportunities to unlock new benefits that help partners go to market. Starting
later this year, partners with competencies will have a choice of benefits
packages based on their business focus. Microsoft is expanding core benefits to
include access to services that support generating leads, improving lead
velocity and increasing close rates for app or service offerings.
Showcasing partner specialization
For Microsoft partners, specialization is key to growth.
Microsoft seeks to do more to help customers find the right partners with the
right solutions. At Inspire 2018, the tech company announced new ways for
partners to demonstrate their proven expertise to customers with the
introduction of new advanced specializations and the new Microsoft Azure Expert
MSP initiative. Partners can now demonstrate that they have the right
capabilities to help with specific customer business challenges.
At last year’s Inspire, Microsoft initiated a new journey
with its partners, with a commitment to their success. In the world of Digital
Transformation, everyone needs an ecosystem, and a partnership with Microsoft
is a partnership with its ecosystem. Together, Microsoft and its partners are
in a position to take advantage of the unprecedented $4.5 trillion opportunity
and unleash the power of true partnership to unlock incredible growth and
success – for each other, and for their customers.
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