Drivers of brand value have changed overnight because
technology equipped people to demand more personal connections and information
about the products they buy. Nowadays, consumers value intangible qualities
more than the price of goods. Reliability, integrity and trust are some of the
measures of success that companies aim to achieve by opening communication and
providing consistent positive experiences to its patrons.
Tech titan, Acer Philippines has continued to live up to
its promise of constantly innovating its products and services and making
technology accessible to everyone in its 15 years in the Philippine market.
“Acer believes in developing technology for everyone.
Hardware, software and services should be maximized to open possibilities for
consumers, wherever they are in the country,” said Sue Ong-Lim, Acer
Philippines Sales and Marketing Director.
This year, Acer was hailed the most trusted PC brand in the
Philippines by international multi-platform magazine Reader’s Digest. Reader’s
Digest, one of the longest-running and most read publications in the world,
conducted a study in several key markets in Asia, namely Singapore, Malaysia,
Hong Kong, Taiwan and the Philippines. The Trusted Brands Awards hails the top
PC brand that scored significantly higher than its competitors on the
attributes of trustworthiness and credibility, quality, value, understanding of
customer needs, innovation and social responsibility.
Enjoying the trust of readers for 9 consecutive years, Acer
continues to provide the market with quality products and after-sales services.
From its entry-level to high-end products, Acer has a reputation for offering
devices that promise high-definition audio and visual components, stellar
processing power, and generous connection ports, all housed in sleek, refined
exteriors. The range is not only limited to PCs but also includes laptops,
tablets, monitors, projectors, and cloud solutions for both home and business
use.
“This award cements our conviction to be known as the IT
company for Filipinos. This 2018, we have expanded our operations in key cities
outside of Luzon to better cater to the growing demands in the country. Aside
from this, we released new innovative products apt for various target markets
and strengthened our bond with industry partners to foster collaboration.” said
Ong.
Acer maintains its standing as a leader in technology
through their innovations that are not just riders of the ever-changing demands
of customers but are also game-changers in the field of technology. The tech
giant stays true to its vision of breaking barriers between people and
technology through its wide range of trusted products and quality service.
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