Every year Ericsson updated its consumer
regarding the latest Ericsson Mobility Report. This year the event was held
last June 16, 2015 at the Makati Shangri-La Hotel. The event was attended by
Tech bloggers and media.
It was interesting to know through the
report that
• The
smartphone penetration in the Philippines at the end of 2014 was around 30 percent and is expected to be at around 40
percent at the end of 2015.
• Almost
two-thirds of mobile phone subscriptions in South East Asia and Oceania will be
using smartphones by 2020
• By
2020, mobile traffic in the region will multiply nine times reaching three
Exabytes /month
• Applications
for social networking, instant messaging and video streaming dominate
smartphone usage - Facebook and YouTube are consistently in the top five mobile
apps in the countries analyzed, including the Philippines
Video during the actual report
Ericsson (NASDAQ: ERIC) releases its third South
East Asia and Oceania Region Appendix to the
Ericsson Mobility Report. The appendix illustrates regional contrasts in areas
such as smartphone uptake, top app usage, access to LTE, and network
performance.
Mature markets
such as Australia and Singapore, where LTE is widely available, have a very
high mobile broadband penetration, already exceeding 90 percent. Developing
markets on the other hand, still have a long way to go, which offers a unique
opportunity for mobile operators to enhance the mobile broadband experience for
users.
The smartphone
penetration in the Philippines is estimated at around 30 percent and is
expected to be at around 40 percent by the end of 2015. This provides an
exceptional growth opportunity for service providers and device manufacturers
in South East Asia as users consume more data through newer and faster devices.
Afrizal Abdul Rahim, Ericsson Head of ConsumerLab for Region South
East Asia and Oceania, says: “The increasing availability of affordable
smartphones, internet access and mobility is enabling more consumers to access
the benefits of the Networked Society. In fact, in the Philippines smartphones are
the primary way of getting online”.
“Today in South East Asia and Oceania, 25 percent of
handsets are smartphones. We predict that by 2020,
smartphone subscriptions will grow three times to almost 800 million in the
region, while LTE and 3G subscriptions will constitute almost 25 and 70
percent, respectively, of regional mobile subscriptions by 2020,” Afrizal
said.
Uptake in smartphone subscriptions and growing interest in video
and other app services will drive a nine-fold increase in mobile traffic
volumes to three Exabytes /month by 2020.
In the South East Asia and Oceania region, social networking,
instant messaging and video streaming are among the top five app categories
actively used by smartphone users in the region. In the Philippines, Facebook, Facebook
Messenger, Viber, YouTube and Instagram are the top five apps actively used by
smartphone users.
For service providers, delivering a consistent user experience
aligned with the most popular apps can help drive customer satisfaction. In
order to do this, operators need to optimize and tune their networks to ensure
users’ particular app coverage demands are catered for in different traffic
situations and geographical areas.
Countries in the region with the best network performance are
Australia and Singapore, due to their leadership in deploying LTE and LTE
Advanced. This has meant that the gap in network performance with other
countries across the region has widened.
“However, we expect developing countries’ networks will greatly improve
in performance over the coming years”, Afrizal concluded.
NOTES TO EDITORS
The Ericsson Mobility Report shares forecast data, analysis and
insight into mobile traffic, subscriptions, and consumer behavior to provide
insight into current traffic and market trends in today’s Networked Society.
Ericsson regularly performs traffic measurements in over 100 live networks in
all major regions of the world.
The full Ericsson Mobility Report
findings, Traffic Exploration Tool, and six regional appendices for North America,
South East Asia & Oceania, Europe, North East Asia, Middle East & North
East Africa, and India (from June 16th) can be found at: www.ericsson.com/ericsson-mobility-report
Ericsson is the driving force behind the Networked Society – a world leader
in communications technology and services. Our long-term relationships with
every major telecom operator in the world allow people, businesses and
societies to fulfill their potential and create a more sustainable future.
Our services, software and infrastructure – especially in mobility,
broadband and the cloud – are enabling the telecom
industry and other sectors to do better business, increase efficiency, improve
the user experience and capture new opportunities.
With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We
support networks that connect more than 2.5 billion subscribers. Forty percent
of the world’s mobile traffic is carried over Ericsson networks. And our
investments in research and development ensure that our solutions – and our
customers – stay in front.
Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2014 were SEK
228.0 billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock
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