Filipino fans of soccer and FC Barcelona are in for a
treat.
LINE, the world’s leading mobile messaging
platform with 230 million users worldwide, has officially partnered with world-class soccer club FC Barcelona
to develop several FCB branded
digital goods in order to further enlarge its overseas user base.
FC Barcelona (Futbol Club Barcelona), established
in 1899, is a top soccer club based in Barcelona, Spain. It has clinched the
champion spot at the FIFA Club World Cup twice, the UEFA Champions League four times, the La Liga league
22 times, and boasts over 170,000 members worldwide.
With soccer already growing in steady popularity
in the Philippines, the collaboration of FC Barcelona with LINE, which is
already a popular app among Filipinos as well, will only boost the sport and
the team more.
LINE has already launched
an Official Account with FC Barcelona, enabling fans to receive flash reports on the latest
news and upcoming events. Fans can also download free LINE original
stickers featuring the FC Barcelona team by adding the
Official Account as a friend.
Additional paid stickers featuring popular
players of the club will be introduced in the near future. The
characters of the players will also appear in LINE’s family apps, such as LINE GAME and LINE camera. They will also be
featured in the original brand room of LINE PLAY, a virtual avatar
communication service.
LINE aims to accelerate its penetration into the
European and South American markets through this partnership, while further increasing
its overseas user
numbers in countries such as the Philippines.
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